ART DIRECTOR/STRATEGIST: Matt Gill STRATEGIST: Symone Pettis STRATEGIST: Alice Wang

The Situation:

We were challenged to come up with a campaign to promote Gatorade as the ideal way to stay hydrated but do it in a way that doesn’t involve sports.

The Insight:

Staying hydrated during travel can be tough, especially on trips involving lots of activity.

The Strategy:

Gatorade introduces a new line of destination-themed drinks inspired by global cities and regions where Gatorade is sold. They would promote these new drinks by partnering with local influencers in featured cities, OOH ads, experiential and partnership executions

The Campaign:

Gatorade Goes the Distance

Gatorade is your ultimate travel companion with its perfect balance of electrolytes and hydration, it ensures you stay energized, refreshed, and ready for wherever your journey takes you.

Because no matter the destination, Gatorade Goes the Distance.

The New Flavor Launch:

Gatorade introduces new flavors based on cities around the world and sold exclusively in the countries they’re based after. They partner with local influencers in featured cities around the world to help debut their flavors, drive local sales and generate user engagement on social media from around the world.

OOH:

Experiential:

“Flights of Flavor” Delta Partnership

Delta Airlines and Gatorade partner to promote their new line of location-based flavors by making them accessible to Delta passengers flying to and from the locations that inspired them. This partnership would provide exclusive benefits to Delta customers, with Gatorade purchases being a new way to earn SkyMiles points for future trips

We would give Delta travelers ways to sample these flavors by offering them complimentary in Delta Sky Clubs and on select flights to locations that inspired new flavors. There would be in-flight and in-club ads that promote the new flavors along with other Gatorade products being sold at their intended destination.

Google Maps + Gatorade Partnership

Google Maps and Gatorade partner to promote Gatorades commitment to hydration through push notifications while it knows you are traveling.