2024 Hatch Awards Silver Bowl Winner
ART DIRECTOR/STRATEGIST: Matt Gill STRATEGIST: Maria Jose Arango Franco
The Situation:
My partner and I had to come up with a campaign for Spotify that humanized the brand and demonstrated that music is an important part of our lives.
The Insight:
Music isn’t just entertainment but an essential part of the human experience. Many of life’s moments just wouldn’t be the same without music.
The Strategy:
Remind people that Spotify provides individuals with the music that makes many moments iconic in film and in life. Without that music, the moment just isn’t the same.
The Campaign:
Music Makes the Moment
In every heart there's a beat and in every soul, a melody. Music is the universal language of mankind, echoing our deepest emotions, memories, and dreams. It transcends borders and connects us across cultures, making it an essential part of the human experience.
Video:
OOH:
“Music expresses that which cannot be put into words and that which cannot remain silent.”
— Victor Hugo